Successful businesses today recognise that a professional, optimised and managed website is a powerful marketing tool. The impact of this is important not only for website design on the Gold Coast, but internationally. A professional web presence is invaluable in 3 ways for businesses. It enables (1) Improved customer engagement, (2) Increased Business Brand recognition and (3) Measurable Growth. Business owners with these objectives in mind are keen to research the best way to acquire a meaningful web presence. Should you build your own website?
Solid Reasons to Build Your Own Website
There are many good reasons that an in-house website build is worthy of investigation. Firstly, there is a plethora of content management systems such as Wix, Squarespace and WordPress to name few. The systems are user friendly and simple enough for those with a basic knowledge of web design to navigate. If you have a little bit of a flair for design and a pinch of web knowledge, this alone might be enough to sway you to try your hand at building your own web site. Another compelling reason to build your website in-house is the cost. Costs associated with the Build process and Domain setup can be attractively low and a great way to get started. If that were not enough even in the long term many companies offer domain hosting at ridiculously low prices.
You will find as a result that website building is relatively simple and can be achieved at a competitive price, and that the Total Cost of Ownership can be kept low.
Why Use an Experienced Web Developer?
Despite the advantages of the build you own website method many still look to an experienced web designed to take them through the process. “So”, you may ask “Why??” There are many and at times more important reasons to consider using an experienced web developer. Although many of the content management systems are quite simple to master and cost at the outset can be unbelievably low, there are at least 4 areas where an experienced web designer can provide distinct and valuable advantages:
Let’s evaluate these 4 areas of concern a little further.
Time and Costs
I have merged these two together because as the cliché goes time is money. Therefore, more time is moremoney. Why is this relevant? Although anyone can begin the process of building a website the time it takes for a business to learn the build system as well as chasing support for any problems encountered can be extensive. To break this down. When employing new staff for office administration wpm (words per minute) is an all too familiar term. An employee who can type more words per minute will be more productive in the office. In the same way the familiarity of web designers with systems and common build issues can save an immense amount of time.
Time Is Money
Many Business owners choose to complete the build process on the job. As a result of employees multitasking los productivity time-frames often blow out, and too often in a big way. On numerous occasions I have met with business owners offering to assist them with their web presence only to be told “I wish that you were here 2 years ago. 2 years ago the business had started the process of building their website. Money was lost in time. The cost of not having the site live in brand recognition, revenue, and customer engagement is inexcusable. The cost cannot be counted, and the time cannot be made up. When presented with an offer from a reputable web builder you will have a projected time frame. Of course, this will be variable, but it will be a short time, less than a month in some instances and rarely more than 3.
Experience
It may seem fairly obvious why Inexperience is a pitfall for anyone building a website due to a limited knowledge of the build systems and management. Knowledge of Web design, Construction and Management is critical to providing a professional and well-designed website in a reasonable time frame. But experience is more than knowledge. Experience also provides networking, ability to access important resources not available to those building their own website. Networking today is a key part of any web developer’s toolkit. Web Developers use networks are used to solve problems, learn, and also to procure skills at competitive prices.
What if you would like your website to be different? It can be very difficult to achieve with a limited knowledge of coding and the resources you will need to get the right outcome. The network that web designers build provides solutions at very competitive prices, resulting in no loss of time spent fruitlessly trawling the web.
SEO (Search engine Optimisation)
SEO is a critical part of ensuring your website achieves the 3 objectives mentioned at the outset. (1) Improved customer engagement, (2) Increased Business Brand recognition and (3) Measurable Growth. In all of the content management systems offered to those who choose to build their own website, SEO is not automatic. In fact, SEO has become an art-form on its own. Many experienced web designers will outsource SEO to an expert to ensure best results. Search engine algorithms are constantly being changed, refined and updated. As a result. what was once a basic rule for SEO will now penalise your position in search engine results.
In conclusion Premier Web Creations offers Web Design, Construction and Management at competitive prices. We can provide all of the noteworthy benefits of experienced web developers without the inflated prices. Premier Web Creations provides professional web design on the Gold Coast, and internationally. Please contact us today for a free appraisal and see how a professional optimised and managed website can benefit your business.
All of us want better rankings in Google, here are 13 items every page on your website must have that the experts don’t tell you…
ONE focus. Whether it be a category of products (or service) you offer; a specific product or service or a helpful blog or update for your reader, you must have 1 focus per page. Each page should therefore focus on 1 keyword only
Your keyword at the beginning of your title of your page – you can edit this in WordPress. So in this example this is “Pink cats with spots on them: Why they rule the world. This title should be 70 characters or less. as Google cuts this off when longer.
Your keyword in your URL page name – for example if you are selling pink cats with spots on them and your website is called www.bestcatsintheworld.com; you should name your page www.bestcatsintheworid.com/ pink-cats- with- spots/
Your keyword at the beginning of the meta-description of your page – which is the bit where Google shows a description of your website page on its search results page. This should be less than 155 characters long as Google cuts off anything longer. This is generally the text that compels someone to click on your link versus your competitors!
A heading with your keyword in it as close to the beginning of the heading as possible. So in this example your heading would be “Pink Cats With Spots – why we love them”
Your keywords in the first paragraph and as close the the beginning of the copy.
At least one image on the page. Each image should have ‘Alt Text’ – which means ‘Alternative Text’ completed. This is the text that explains to Google what is on the image. This should also contain your keyword. So, for example – Pink Cat with Spots doing a handstand. If you can get a video in even better. Same rules apply.
At least 300 words. Google likes pages with lots of words on them – studies show the optimum number is 1890 words!
Engaging content – writing lots of words doesn’t have to be boring. Male sure you separate out key pieces of content with sub headings so people can scroll what they’re interested in. Insert ‘hooks’ within your copy to encourage your readers to keep reading, for example “You’ll be surprised at what we reveal in tip #10”; or I couldn’t believe what I’m about to reveal to you when I first heard it myself “; or “Pink Cats with spots are truly amazing – you’ll never believe half the things they get up to that we reveal in this article”
Simple short sentences. Google likes it when your copy is really crisp and clear. That’s how we consume content these days.
Links to other pages on your website with anchor text explaining what that page is about, not the name of the page. So for example, you might want to link to another page that’s focus is on pink cat with spot colour, Instead of posting the url – use a hyperlink like you would do in Word with the text you want Google to recognise that page for as the link.
Links to external sites that prove authority as relevant. For example click here to adopt a pink cat with spots today (where the link is to the RSPCA adoption site)
A clear call to action (what to do next) – max 2 of these per page
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